MasterCard announced a new platform to help small to medium sized online businesses combat fraud.
The platform is called Simplify Controls and it provides the ability for merchants to set their own risk tolerances including transaction amount limit, geo-location of the buyer, and multiple sales. It also incorporates Kount’s fraud monitoring engine which analyzes hundreds of other variables and delivers a risk score.
Merchants can use the data provided by the platform to automatically decline a sale or place it into a hold status pending further investigation.
These technologies have been in use for a while with larger merchants, but the cost and technical integration requirements placed it outside of reach for most small to medium sized merchants.
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