In a move that could pose serious competitive challenges to PayPal and other ecommerce payment players, Apple is expanding Apple Pay to support web-based ecommerce payments starting this fall. The product will initially work only through Apple’s Safari browser.
21 major retailers including Office Depot, Target, Home Shopping Network and Overstock.com have already indicated they will integrate the new capability, and leading shopping cart provider Shopify announced it will work with its more than 275,000 users to enable Apple Pay web-based payments into their online stores.
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