Generally speaking, I'm one of those people that cringes when attention-seekers like Kim Kardashian actually get attention for their antics. But I just couldn't let this one go without comment. She filed litigation against Amazon, MasterCard and Lucova asserting that the use of facial recognition technology to authenticate payments is an infringement on her intellectual property [...]
Mastercard announced it has integrated IBM's Watson technology into its platform to launch a subscription-based customer analytics offering to merchants in mid-2016. Bravo to MasterCard. It has always bewildered me that the major card networks haven't effectively leveraged their position as the central clearing point for card and merchant transaction data to provide customer insights to merchants [...]
MasterCard is testing a number of methods such as facial identification, voice recognition, fingerprints and even cardiac rhythm to improve authentication and replace traditional processes requiring the cardholder to remember PINs or passwords. To avoid scammers simply taking a selfie of a photograph, the technology will require the user to blink when taking the photo. Orwellian [...]
